Scott Sweeney’s Blogging Tips
30 Jun
Originally, back in January, I commented and made a little post about scoring systems. The first one I read was devised by Eve at Confessions of a Housewife.
Since then, I have seen a few posts on various blogs about implementing a point system in order to keep yourself productive while blogging. Recently, I have implemented the following daily point system on one of my websites for myself and my other writers. It is less-intensive than some of the other point systems out there, but it enables me to keep track of what is being done and how much promotion is being put into the website.
I will explain a few things. There is a slightly different grading ‘curve’ when it comes to longer posts and the amount of posts, because although I feel it is VERY important to have an excellent flow of content on a timely schedule, my ‘band’ and music industry experience tells me that promotion is sometimes MORE important than the actual writing. How many times have you heard the phrase ‘How did that band make it so big? They suck!’ uttered. Exactly my point. Promotion is still a huge key to success.
So this system rewards grassroots promotion and ways to generate traffic almost as much as content. The daily goal is to reach the standard 50 points (this is pretty common on most daily point systems). I require my bloggers (or yourself for that matter) to ‘work’ 5 times a week average. The way I look at it, is instead of worrying about ‘hours’ or ‘days’ worked, I focus on the number. 250 points per week is what I hope to get, per blogger, per blog. I personally know that I can get 50 points an hour if I really buckled down, so I do not feel these numbers are unreasonable.
The key to my system is the number 250. I really don’t care how fast you get the 250. If you do it in one day, take the next 6 off if you’re working for me!
As you can see, my point system rewards usage of social networking such as Myspace. Why have a leaned heavily on those sites? Well, lets go to the stats! I will be referring to one of my blogs.
The first and foremost referral site has always been Google. People search via Google and Google alone. I don’t care what other search engines there are. I don’t see this trend dying anytime soon. But a quick scan down the list shows me that much traffic has been coming via Myspace and Facebook. You have a lot of ways to get your links out there on social networking sites. Bulletins, profiles, blogs, status updates. You name it. It is a promotional machine if you know where to use it.
So far today; I have done the following in accordance to my scoring system. I am not referring to this website. Mind you, it IS only 3:30am.
So as you can see, I am off to a good start for the week. I usually tend to hammer a lot more than 250 points in a week, but I don’t expect everyone to want to do it that way. I spent quite a bit of time getting that silly Facebook application working, but it has already driven traffic to the site.
I do tend to make scoring changes as I go, systems like these should always be fluid. Example, there is one writer that I expect to do about 400 points a week because of how fast he can write and promote. Another writer I only expect about 150 but she has a million other things to do, but her content is exceptional. However, so far this has seemed to work for me and my associates.
10 Jun
In life, your reputation is something you should hold dear. In the blogging realm, it could mean the difference between a well received blog and a clunker. Sometimes a bad reputation can breed success (usually in a niche market, see John Chow), but it can lead to death of your brand if not handled correctly.
How do you recover from a well-publicized reputation hit?
I have looked to one of my idols, Bear Grylls, and the way he and his team handled his reputation hit in order to showcase some tried and true methods to regaining the trust of your audience.
For those who do not know, Bear Grylls is the host of the television show Man vs Wild. He has an extraordinary list of accomplishments including being the youngest Briton to climb to the summit of Mt. Everest and survive the trip down. He is charismatic, dynamic, and is an excellent speaker. Originally, the premise of the show was that of a survival expert being placed difficult situations with a 5 day window to reach civilization. It made for outstanding drama, and great entertainment. Bear would showcase his exceptional survival skills in the face of what appeared to be grave danger. A camera crew would follow but according to the introduction, they were only instructed to help in life and death situations. It was staged to appear in real time, and in a documentary format.
It also was a little too good to be true. Reports started surfacing about the staging of events and the fact he would receive assistance while filming these episodes. He was branded a fraud, Discovery Channel pulled the show off the air, and he was bashed all over the blogging and talk show realms. His reputation had taken a serious hit, and while it was in my opinion unfair, the damage had been done.
The problem with being labeled dishonest or fraudulent is that almost all other aspects of you reputation are now considered non-valid, at least to those who do not invest the time to know the full story behind the label. Most of what happened to Bear he had no control over. He didn’t edit the show, he just did what was needed to make the show entertaining from his end. There was no dispute that he was putting himself in difficult situations, or that his skills at surviving were exceptional. People were more fixated, however, on the fact that this gorge he just scaled without a rope or climbing equipment was near civilization and not isolated as the shows editing made it appear. The focus on him doing extraordinary things was completely lost.
So rather than running from this whole situation, Bear Grylls and the those associated with the show did some proper damage control. All the previous shows were re-edited to make sure that events that were stage were disclosed. New voice over spots also helped explain to people that these situations are controlled and there are people standing by to assist if need be. Producers behind the show identified that although some events may have been staged, Bear’s exceptional way of selling the situations is what made the show entertaining. After some careful re-branding, the show is now more of a survival ‘how-to’ guide and Bear’s reputation has been restored. The show is more popular than ever.
As a blogger, what can I take from this story?
If you feel your reputation has taken a hit, the first thing that has to happen is you need to identify the problem and correct it. In Man Vs Wild’s case, the problem was the producers didn’t trust that Bear Grylls’ survival skills and visual storytelling would be enough of a selling point for the viewer. They decided the make the show seem more dramatic by creating the whole ‘trapped in the wild, needing to find civilization’ storyline. It backfired on them when it came to light some events were staged. They immediately took steps to correct this. If you are an excellent writer, trust your content and your ability to storytell.
While rebuilding your reputation you need to focus on the positives. While the way they branded the show at the beginning was misleading, the show itself was entertaining. When you have a good product, you can take the occasional hit. After the show was re-branded, more of an emphasis was placed on Bear and the things he does, and this made the show more successful than ever. The producers focused on the positive while handling the negative accordingly.
When I was moonlighting across America as a rock singer, I heard the same thing over and over again. All publicity is good publicity. That is not entirely true. Bad publicity can destroy your reputation. But if you carefully spin the bad publicity, you can use it as a boon to bring traffic or new readers to your blog.
2 May
The blogging world has exploded in the past couple of years, and so have the amount of people trying to capitalize financially from their blog. One of the best things about Wordpress is that you can make it artistic, but still flexible enough for proper advertisement placement if that is what you are into. I run a few ad friendly websites and before I got a firm grasp on how to use Wordpress, it was essential that I found an already setup ad friendly theme.
Before reaching that point you should make sure if monetizing is right for you.
Below are some of my favorites. These are all free unless otherwise noted.
Prosense by Dosh Dosh and The Wrong Advices:

Prosense is a theme with decent ad blending while allowing the maximum amount of space to be dedicated to the ads. Judging by the name, you could guess that it is specifically geared toward Google AdSense ads, which as you know, may or may not be your preferable choice of monetizing. It has nice steamlined look, and a slick RSS feed icon in the top right to encourage subscribtion. It comes in simple gray and blue color schemes, but if you have a little knowledge of coding, you could easy change the scheme to your personal preference. Prosense is free, and can be downloaded directly from Dosh Dosh or the Wrong Advices.

Right out of the box, this three column theme has in place the code for advertisements. They do a good job within the code of explaining which box is set up for which type of ad. Along the left sidebar column there is placement for up to four 125 x 125px ads. This is excellent for selling those spaces because it is very high profile. On the right side bar is a perfectly placed 300 x 250px space for Google Adsense. It is excellent for CTR and, if you content is crawled correctly, will display excellent ads for your site. In the header, there is a spot dedicated for a 468×60 ad banner. If your website is generating decent traffic, this will be a highly lucrative spot.
The color scheme is very professional, it is a smooth grey and very earth tones. The layout features a lot of nice icons and rounded corners. The blog is highly monetized but it really doesn’t feel like it. When you click on individual blog posts, it keeps the same format without adding any additional Adsense ads. This is a good feel for those who want to have a nice website without looking too Adsense dependent.

The Green Money theme was created by the folks over at EzMoneyOn.Net. I do like this layout a lot, it has a nice Pro Blogger feel without trying too hard to be overly monetized. It is easily customizable and a new blogger could configure this quickly and efficiently.
Although the Blix theme (a popular theme a few year back) was abandoned, it has been brought back as a monetized theme. The author even lists the reasons why you should use the theme. He makes several great points about not trying to make millions using AdSense but using a theme that can at least cover costs. The layout is nice, familiar and not overly complicated. This is an excellent choice for a monetized theme.
This theme is offered from the website, Monetizing The Web. Pretty simple and straight forward. It is a little more advanced for those who will be selling 125 box style ads as well. One of the great things about this theme is they offer it in 17 different color schemes. This might not seem like a big deal to you, but it is definitely nice to be able to change colors without having to know much HTML, especially if you are new to the web and blog world.
Bluesense AdSense Ready Theme:

Maki at Dosh Dosh, who helped bring the world ProSense, also has another theme called BlueSense. I do not like this one as much as ProSense, but it will definitely get you excellent click through rates. Decent color scheme and great ad blending.
Jason Golod created his own AdSense ready theme. It is simple and straight forward, with one 250 pixel tower slot built in. With additional customization, you could make this even more AdSense ready.
This theme comes from the folks over at HackWordPress. It is a very slick theme, no pun intended. The authors have placed a nice arrangement of 125 x 125 banners, it is SEO friendly, and it is Adsense (BidVertiser ect) ready. Another great function is it already has the social networking buttons in place so you do not need to fuss with any code.
Connections With Adsense Theme:

Connections with AdSense is a theme created by the folks at MoreEarnings.Com. A nice layout which maximizes your blog with 3 AdSense blocks on the main page, and 3 blocks on the single post page. This layout is also very SEO friendly.
Simple AdSense Theme from Themey:
The dull gray color scheme is designed so that eyes are automatically drawn towards the adverts (in this case Google’s AdSense, although it is pretty straightforward to change them for Yahoo! ads or others as they are industry standard sizes). 3 ad units and 1 link unit are shown on each page, which is Google’s maximum allowable. In addition, AdSense for search has been used to replace Wordpress’ inbuilt search function. The theme is intentionally basic with no images used. This makes it quick and easy to apply to any blog or site that is using Wordpress as a CMS.
This is a popular theme, as you can tell by the amount of times it was commented and complimented. A CSS Gallery Wordpress theme for webmasters who want to build CSS showcase or web gallery. Packed with built in Tagging, Google ads and a sidebar block with 125 x 125 banner ads. Theme is valid XHTML 1.0 transitional and valid CSS! This is sort of a niche theme but it works well and has great ad placements.
This is an elegant theme, not to heavy on monetization. Works great and looks ever better!
In this post, I used suggestions and links from other prominent blogs and posts. I will link those here as well, so you can see their posts. Some of them are extremely comprehensive.
http://hackwordpress.com/125×125-button-ready-wordpress-themes-gallery/ - Excellent post showcasing graphical based Ad ready themes.
http://www.doshdosh.com/16-adsense-optimized-wordpress-themes-to-maximize-your-contextual-ad-earnings - Maki over at Dosh Dosh always has great posts. This one is no exception. In fact, it was the first one I stumbled upon when I was searching for monetized themes last year.
http://mashable.com/2008/04/29/monetizing-wordpress-11-sources-for-ad-ready-wordpress-themes/ - Mashable is a great resource for a lot of blog related information. This post is excellent as well.
27 Apr
I saw a posting on Flimjo doing a weekly recap of what was discussed on the blog the previous week. I liked the concept a lot. It was a good way to put everything all in one tidy post, and give love to those who have commented this week. I like the concept so I will be giving it a shot to see if it is worthwhile or not for the reader. Let me know your thoughts.
This week was a slower week in general as I was putting more effort in to a new layout at Review Chicago. For those who don’t know, Review Chicago is my newest website. It is dedicated to my hometown of Chicago, and I intend to make it a contributor based website. If you know anyone who lives in Chicago and would like to contribute, email me!
Sunday, April 20th I posted at length on how I use Facebook to promote a website or a blog. There are several tips included within the post, including simple instructions to creating a Facebook application.
On Monday, I discussed using alternative methods to drive traffic to your website. This is part one of a three part post. The other two parts will follow this week. In an additional post, I talked about Max Davis at the Blogging Experiment and a class he is offering on buying and selling websites.
On Wednesday, I authored an article on how to use Twitter to promote a blog. It sparked up some intresting dialogue in the comment portion.
Top Commentators This Week:
On Cath Lawson’s blog, there was an excellent guest post by Tim Brownson discussing whether or not one is a leader or one is a follower. It was a well written article and because of it I subscribed to his blog.
Diane wasn’t really active this week, but her blog is an excellent read. Check it out here.
James Mann posted a good column about focusing and taking care of business. His blog is one of those how to make money blogs, but he offers some good advice. Read and see for yourself.
Highlights from the big boys (or girls):
Darren at Pro Blogger has a great post on staying accessible to your readers even after your blog becomes more popular. He practices what he preaches, he is the biggest blogger ever to respond to an email I had sent. Some of the others have not. Caroline Middlebrook has a great new course on using StumbleUpon to drive traffic. Check it out here.
Upcoming this week:
This week I have a slew of posts coming out. I am starting a new weekly series profiling inspirational people and how their life stories can be applied to your blogging techniques. The first one is on Michael Jordan and will come out tomorrow. I also have a new wordpress theme review, this one on the Mimbo theme and a post on using timestamps effectively.
I intend to be more active here in the coming weeks, I have hit a lull with some of my other sites.
Cheers!
9 Apr
There are common questions that are asked all the time in the blogging world. The question that is asked the most by the niche blogger is “How do I actually make money blogging?”
While there are several different responses, the one that people want to know most about is advertising. Advertising on your blog comes in many forms, so lets get down to it and discuss.
Contextual Advertisement (Such as Google Adsense):
When it comes to simplicity, nothing beats the contextual ad. Whether you intend to make money blogging or would just like monetize enough to cover hosting, contextual ads are the first way to go. Google Adsense is the industry leader because of its simplicity of use, ease in which one can sign up, and the results. The ads are usually perfectly targeted for your website. Other examples of contextual ads are Yahoo Publisher Network, Kontera, and to some extent BidVertiser.
Paid Posts:
Paid posts are not new, but many people are not aware of their ability in generating income. Places like PayPerPost, Sponsored Reviews, ReviewMe let the niche blogger who is really just interested in generating traffic and revenue the chance to make a little extra money blogging. The way it works, is you bid on a review, and when the accept it, you have a certain amount of time to display it on your website. Usually, there are some stipulations to the pose (how many words, keywords you have to include) but if your website is generating the traffic, this is a no brainer.
Paid Links:
Paid links are a great way to increase your revenue. The more traffic a site is doing, the more valuable any ad will be on your website. Instead of giving away the links for free, charge a modest fee. Use your blogroll to your advantage.
I will be adding part two shortly, which will focus primarily on 125 ads and affiliate programs
9 Apr
Whenever I get stumped at what to write about next, I do one of two things.
I either stare at the screen until I come up with something decent to write about or I redesign my blog!
Redesigning a blog can have lots of great effects on your sanity. First and foremost, it takes your mind off the content aspect for a least a little while. Sometimes, resting your mind is one of the best things you can do for your blog. It also gives you the chance to flex that creative muscle in ways other than writing. That could be just as important as the rest. Aside from all the mental aspects, it will help your blog grow and prosper.
Another good thing about a blog redesign is that you can use and modify pleny of great and free wordpress themes. One of the sites I frequent often is http://www.wpthemesfree.com. They have a lot of great themes.
Once you redesign your blog, you will feel rejuvinated and ready for another several months of content generating!
9 Apr
http://bloggingexperiment.com/archives/how-to-triple-your-current-adsense-income.php
People who have been following this website since the start know that the first ‘make money’ website I stumbled upon was Blogging Experiment. Author Ben Cook had a lot of great advice for people just starting their blog.
Nine months into the experiment, Ben sold his website for 5 figures.
The new author, Max Davis, has already chimed in with some great advice for bloggers.
The link I posted is to an EXCELLENT article about how one can increase their AdSense revenue. Some may find it unethical, but in the cut-throat niche market, it could be a key to success.
4 Apr
http://www.ezmoneyon.net/green-money-free-wordpress-theme/
I was at the Blogging Authority forum and one of their contributors posted a link to their first monetized theme, which they call Green Money.
This is a FREE Monetized theme, which most are, but usually they are poor at best.
When I saw the first screen shot, I really liked the way it was laid out so I decided to download it and apply it to one of my smaller blogs, just to see how it looked and reacted.
It is slick, with great advertisement placements that remind of so many of the ‘problogger’ websites out there. It is easily customized and widgets can be added with no problem.
The thing I LOVE about this theme, is unlike most monetized themes where they try to cram as many ads as possible into a theme, this one makes you feel like your looking at a smooth, regular theme that just happens to be monetized.
It is SEO ready, and I will report back in a few days how the site responds in comparison to the old theme it was running.
28 Mar
When I decided to start creating websites and creating content blogs, I did it for one reason besides the obvious second income stream. It was because I was able to post blogs from work or other locations, which mean I could really maximize my time and earning potential.
One thing that I didn’t realize was the fact that it may prove difficult to do any major editing or customizing from work. Many places of employment do not let you use FTP or other tools needed to get the sites modified. The same goes for a lot of the free wi-fi providers. You may not be techincal, but if you modify websites and read a little about technology you have heard of proxy servers, which help businesses monitor and control traffic that leaves their network. In addition, there are plenty of monitoring programs and other things in place to help companies keep out malicious and unwanted visitors.
I have found a few work arounds that have helped me tremendously. They are all secure and safe, and hopefully won’t get you in trouble from your local IT people. Please be aware if it is against your companies policy, you may want to save any website editing and content posting until you get home.
I have found a great free FTP site at http://www.net2ftp.com. Here, I can use my normal FTP login and password to access my files. It doesn’t not connect through the FTP protocol, it is all done remotely so to the proxy servers and proxy blocking software, it just looks like normal HTTP stuff. There are also no meta tags that end up being blocked by the cookie cutter website blocking programs, so you are pretty safe to travel to this site. They layout is nice, faily painless, with very few advertisments. They give you lots of editing options, folder creation, renaming, moving, and several different means of uploading. You get a fully functional FTP client, in a nutshell. The Java upload tool doesn’t appear to work through my work browser, but the flash one does. Play around a little, you will find this is an excellent tool.
One draw back is while you can upload multiple files at once, you cannot upload entire directories with one click so you do have to do a little manual work to create directories. But if you are in a pinch and really want to get that new theme up, it works fine. The best part is if you are just making simple code modification (like putting in a new advertisment code, changing the color scheme for example) you can do it in your text editor (which every single work computer should have) and upload it that way. Painfree FTP from work. Just the way I like it!
Some hosting companies offer a file manager, and these usually work from most places. Problem is they are pretty weak in terms of user interface. I user Go Daddy, and their file interface is worthless from work. Net2FTP offers full FTP, without the hassle.
Photoshop Express is another wonderful tool that I have discovered recently. Very recently, it just went live yesterday. I spent quite a bit of time on it today, it it blows every ‘virtual’ web photo editor out of the water. Photo editing on the web used to be a myth. Photoshop Express makes it possible. You can do all your basic editing here so it is easy to customize advertisement banners, logos, pictures or anything else you could need. I used it for the first time to create a logo about an hour ago right from my work computer. It does offer indexing, and you get a 2 gigabyte alotment to upload your photos.
I know there are a handful of other online photo editors out there, such as Pikcik and Photoflxer, but I do not feel they offer the same quality as the new Photoshop Express.
In a pinch, I have used the Roflbot to create banners. If your work has blocked photo editors they more than likely have not blocked the Roflbot. Roflbot is a website that people go to and create those Lolcatz photos that are all the rage now. But they offer a few fonts so you can make simple logos or banners.
A really simple method you can employ is to create your blog posts using whatever word processor you have, and emailing them to yourself. This method got me through many posts before I found alternatives. If you don’t feel comfortable emailing yourself from work, you can always bring a thumb drive. You can find these dirt cheap at almost any store that sell electronics.
What tricks have you devised to let yourself blog while at work? I’d like to hear!
27 Mar
I remember when I was galavanting around in my first rock and roll band. We were all a bit green in the business world, but we were ambitious and thought we definitely would be the next big thing. In hindsight, we really had no idea what it takes to be the next big thing, nor did we have a plan. Then a few months passed, and nothing. We were playing shows, but where were the fans? Where were the record companies handing out the big checks?
Sound familar? If you replaced band with blog, you would have roughly 97.3 percent of all bloggers current plan. I will get back to the blogging aspect in a minute.
In need of a jump start, the band got one great break. We had an opportunity to do a radio station show in Chicago for one of the most listened stations, Q101. We worked the break, and next thing you know, the radio station put a small amount of muscle behind the band. And the buzz it generated helped us get our feet off the ground. In fact, that one moment probably transformed my entire understading of industry and big business.
For bloggers, finding that break is almost impossible. Takes a lot of hard work and a lot of luck. But there is something to be said for buzz and its money making potential.
Personal experience tells me that if you are in the money-making genre of blogging, or you are just looking to create a website that will generate enough traffic to earn a living, here is some food for thought.
I created a website for a gentleman named Richard Mims. He has been one of the more outspoken people in regards to the Drew Peterson / Stacy Peterson missing persons case. Richard had been on a lot of news shows, speaking about the case and his relationship with the people involved. I created the website to be VERY minimal on monetization, because the intent of the site was so he could speak his mind. The only monetization I put on the website was Google AdSense with the intent to cover hosting costs. The site only ran for one week before I decided to remove myself from it because of the hoopla surrounding the case in general. But the facts are pretty astounding. It shows what a little bit of buzz can do.
I am going to compare two websites. One I created for Richard Mims and one I have been running for about 7 months now.
For the length of this discussion, I will be referring to Richard’s website as Website A. The website was created on Jan 26th. I shut it down on February 1st. The content was pretty weak in general, just someone speaking their mind. It was sometimes hard to read, as this person was not a professional writer to say the least. There was no real SEO configuration because it really wasn’t a niche website, but he had a lot of ability to promote it including several large national news outlets. In the short week it was up, the website did over 32,000 unique visits with over 240,000 page impressions. AdSense registered just over 30,000 impressions as well, so the statistics come pretty close to matching up.
It is against Adsense terms of service to dicuss exact figures, but I will throw out some ballpark figures. Over 200 clicks generated over $50 dollars in revenue in that week alone. The site was configured with one ad block, 250×250 showcasing 4 ads per impression. It basically had the exact same setup as this blog, minus the 125 ads and the banner ad. Pretty minimal in terms of ads, in my opinion.
Website B, which does a lot less traffic, has a lot more monetization in place. It’s specific niche is graphical humor. I have banner advertisment, a couple of 125×125 ads, and a wide range of select placement for AdSense advertisements. There isn’t a whole lot of writing but what is there is a pretty easy read. That website averages less than 10,000 site visits per month, but it generates roughly 100 dollars a month in revenue after hosting costs are factored in. The AdSense click though rate and amount of clicks is right about on par with Website A.
Logic tells me that a website that generates as much traffic as Website A but had the same configuation as Website B would make roughly 300 dollars a week; possibly more if the niche and ad configuation is optimized.
Every website is different, and finding your proper advertisement setup will make a world of difference. But this is proof, once again, that traffic is the main factor in determining how much revenue you will make. As great as your content may be, if generating revnue is your main goal, traffic must be generated.
Hope you catch the buzz!
Recent Comments