Almost every day (occasionally I’ll take a break), I will spend a good solid hour or so at my RSS reader looking at posts from fellow bloggers. A post by David Kam at the MarketingDeviant caught my eye, and got me thinking about the importance of storytelling in marketing. Here is a bit of that post.

“Marketing is like storytelling where you are the storyteller. The story you tell gradually builds up throughout the years. The story becomes stronger as people talk about it as many people will grow fond of it. The better the storyline, the better it will be remembered by the people. If the people remember your story they will remember your business.” -David Kam

 
 
Some of the best advice I received early on in music was make sure the song you write tells a story. It really didn’t matter what the story is, but people have to be able to relate to it.

After reading David’s post, I started thinking about how important that is in blogging. How important your storytelling is to building your brand and establishing your voice in an overcrowded marketplace.

Maki at Dosh Dosh is my favorite example of excellent storytelling in a niche blog. Early on, he set himself apart with excellent writing, a creative thought process, and a little bit of flair. People remember him and his business, because his posts and advice have a little something extra that you do not find in many blogs. It is easy to forget he has only been at this a little over a year! Amazing. Another writer I truly love is Ben Cook, the former author of the Blogging Experiment. Once again, he is another author in the make money online genre of websites. It would be easy for him to get lost in the crowd. He built a loyal readership with intelligent and a sometimes unorthodox writing style that kept the reader well informed and entertained. Unless you are John Chow or you come up with some clever gimmick, the only way to succeed in blogging is to make sure your storytelling is on point, no matter what your genre is.